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Job Title:
 Customer Marketing Manager
Job Number:
 2039
Job Type:
Permanent, Full Time
Job Location:
 St. Catharines, ON
Date Posted:
 April 19, 2010
Description:

As the Customer Marketing Manager you will be responsible for driving profitable brand sales and effective retail execution of a specific brand.  Additionally, you will develop and execute account/channel focused programs and effective new product launches that meet brand category objectives.
Education/
E xperience:

The ideal candidate will combine a Bachelor’s degree in Marketing, Business Administration or related Liberal Arts field with a minimum of 5-7 years experience in sales and/or marketing.

To be successful in this role, you will have strong financial acumen and P&L management competencies rooted in analytics.  Along with proven experience in customer retail strategy and interaction, Consumer and Shopper Insights and marketing/business strategy.

Responsibilities/ Requirements:
  • Develop best in class expertise of brand platforms, objectives and strategies with thorough understanding of brand and categories
  • Develop and execute new product launch strategies
  • Create a balanced customer and consumer focused culture
  • Develop comprehensive selling material
  • Collaborate with Director of Consumer Research to incorporate consumer focused insights into selling strategies
  • Work with Sales and Marketing team to develop proprietary SKU’s that deliver customer financial metrics
  • Provide forecasting and distribution insight for new products and innovation projects
  • Guide trade investment and merchandising toward corporate and brand priorities
  • Develop plans for product disposition
  • Represent the brands at customers visits and provide brand/category strategies and expertise
  • Champion focused account/channel expertise to provide business intelligence to both sales and marketing in areas of packaging, pricing, competition & merchandising
  • Provide input on supply chain priority setting and allotment tools
Salary:
 To be negotiated
Additional information:
  
Contact Name:
 Carole Martin
Contact Email:
 carolem@theburkegroup.com
Contact Fax:
 (905) 641.0478

Interested applicants are asked to forward their resume and cover letter outlining relevant experience to the contact information above.

Please quote job number and job name when applying.

"In accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), the information gathered will be used for the purpose of selection. Any queries should be directed to The Burke Group's Privacy Officer. We are an Equal Opportunity Employer."

 

 
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