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Post Date
Jan. 13, 2022

Job ID
Job Title
Canada Territory Sales Representative
Permanent Full-Time

Greater Toronto Area

Our client based in Onalaska, Wisconsin, L.B. White Company, Inc., is the world’s leading manufacturer of heating solutions for live animal production facilities, and manufactures a full line of natural gas, propane and kerosene fueled heaters for construction, tent and greenhouse markets. 

The company is seeking a Canada Territory Sales Representative that will be responsible for achieving the sales goals of L.B. White Company (LBW) in Canada in the Construction Rental/Supply, Greenhouse, Poultry/Swine sales channels.  The Sales Representative will report to our Global V.P. of Sales.

The successful candidate will complete an in-depth training program comprised of training at L.B. White headquarters in Wisconsin and in the field with our Regional Sales Managers.  L.B. White pays for all travel-related expenses and provides a computer and smart phone. L.B. White Company offers a competitive compensation and benefits package.



  • Add new, profitable customers and grow sales to existing customers
  • Grow sales in the territory by calling on Swine, Poultry, and Greenhouse equipment distributors
  • Develop and maintain key relationships at the Integrator and end-user levels to influence decision making process regarding the specification and purchase of LBW products
  • Visit swine and poultry live production facilities and greenhouses as necessary
  • Work in partnership with independent sales reps and key distributors
  • Manage the relationship with Canadian master distributor based in Vancouver, BC and promote growth in the Canadian Construction Channel
  • Become an expert on LBW products and conduct training and sales presentations
  • Be a conduit of market information for LBW development purposes
  • Use CRM to manage leads, prospects and project pipeline


  • Minimum 5 years direct sales experience with proven track record of success
  • Experience selling animal confinement and / or Greenhouse equipment is a must
  • Experience in the construction equipment rental channel is a plus
  • Resides in the greater Toronto area
  • Strong technical aptitude
  • Excellent interpersonal skills
  • Self-motivated and able to work independently
  • 4-year college degree is a requirement
  • Ability to speak French is a plus
  • Strong desire to have a career with a winning team


Please send resume with cover letter to


Contact Us

71 King Street
Suite 206
St. Catharines, ON
L2R 3H7

phone 905.641.3070 
toll free 1.888.896.3618 
fax 905.641.0478